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About this example

This is an actual report generated by The Closer Mindset for an illustrative sales scenario involving Kantata, Slalom, and Asana.

Seller
Kantata
Product
Kantata Professional Services Automation
Prospect
Slalom
Competitor
Asana
Contact
Alex (fictional)
Meeting
Hypothetical discovery meeting

The companies are real. The meeting and contact are fictional. The report is not commissioned, verified, sponsored, or endorsed by these companies.

The scenario is illustrative only. It does not indicate that Slalom is evaluating Kantata or that Slalom uses Asana.

Generated report · unedited content

Kantata → Slalom · Competitor: Asana

Meeting Game Plan

Meeting Objective

Understand how Slalom manages consultant allocation, project delivery, utilization and profitability; identify relevant opportunities and agree on an appropriate next step.

Commercial Angle / Opportunity

Use Kantata PSA as Slalom’s delivery control tower for ERP/CRM and CX programs, with AI agents to automate staffing, status, and risk workflows.

Top Questions to Ask
  1. 1.Where do utilization and margin forecasts live today, and how confident are you in them?
  2. 2.Which delivery workflows would you automate first with AI agents?
  3. 3.What systems must PSA integrate with for a pilot (ERP, CRM, HRIS, data lake)?
  4. 4.How are delivery best practices captured—docs or embedded in tools?
Why They Care

Slalom is prioritizing AI as a growth lever and evolving operating models to scale emerging tech in delivery.

Why Us / Product Contribution
  • Purpose-built PSA unifying delivery economics
  • Embedded AI agents for services workflows
  • Enterprise-grade integrations
  • Focus on profitable growth for PS firms
Competitor Angle

Acknowledge Asana’s easy start. Shift to PSA depth: unified staffing, time/expense, and financial governance with AI in the flow of delivery.

Opening

"Thanks for the time, Alex. You’ve been vocal about AI as a growth lever and shifting operating models. We thought it would be useful to focus on how Kantata PSA can tighten utilization, staffing, and margin control—and use AI agents to speed the day-to-day delivery work you run on ERP/CRM programs."

Desired Next Step

Book a working session to map KPIs, integrations, and 2 AI-agent use cases, then confirm a 4–6 week pilot scope.

Meeting
Potential
ADVANCECustomer priority · Path visiblePlanning signal: 58%
Primary Strategy

Lead with PSA control of delivery economics and resourcing, then layer in AI agents for faster planning and fewer manual handoffs. Map to Slalom’s AI operating model themes and omnichannel program needs.

Biggest Risk

Conversation stays at generic task management where Asana looks simpler; we must shift to services delivery governance, utilization, forecast accuracy, and integrations.

Account

Slalom

Product Focus

Kantata Professional Services Automation

Summary

Slalom prioritizes AI as a growth lever and operating model change. ERP/CRM programs are complex; teams that automate and standardize delivery win on speed and margin. Kantata PSA unifies project, resource, time/expense, and financials with strong integrations and AI agents (Expertise Engine, Agent Studio) to codify repeatable work. Asana offers approachable, tiered packages but is general work management. Our edge is PSA depth for utilization, margins, forecasting, and embedded AI in delivery.

Value Proposition

Kantata PSA gives Slalom a single system to run services delivery—staffing to financials—with AI agents automating repeatable work and enterprise integrations reducing handoffs.

Single source of truth for delivery economics

Centralize scope, staffing, time/expense, and project financials so leaders can trust utilization and margin forecasts.

From your documentsM5S3

AI-in-the-flow to speed planning and reduce manual work

Use Expertise Engine and Agent Studio to build agents that automate staffing suggestions, status rollups, and risk flags.

From your documentsM3S2M3S3

Enterprise integrations for clean handoffs

Connect PSA with ERP/CRM/HRIS and data platforms to eliminate swivel-chair work and speed billing and reporting.

From your documentsM5S5M5S2

De-risk complex ERP/CRM and CX programs

Use PSA governance to keep scope, resources, and budgets aligned so large programs stay on track.

From your documentsM2S1M2S5

Productize repeatable services work

Codify best practices into PSA workflows and AI agents to onboard faster and deliver more consistently.

From your documentsM4S1M3S3

Why Us / USPs

1

Purpose-built PSA that unifies project, resource, and financial management

Why it matters: You get one place to govern utilization and margins across programs.

Customer value: Cleaner month-end, higher forecast confidence, fewer surprises.

From your documentsM5S3
2

AI agents embedded in delivery workflows (Expertise Engine, Agent Studio)

Why it matters: Automation sits where teams work, not in side tools.

Customer value: Faster staffing and status cycles; consistent execution.

From your documentsM3S2M3S3
3

Enterprise integration ecosystem

Why it matters: ERP/CRM/HRIS connectivity reduces handoffs and errors.

Customer value: Less rework, faster time-to-value, better data continuity.

From your documentsM5S5M5S2
4

Positioning for profitable growth in PS organizations

Why it matters: Delivery insights drive both margin and scale.

Customer value: Supports growth without losing control of economics.

From your documentsM3S1

Industry Insights

ERP initiatives are complex and risk-heavy

Impact: Leaders need proven delivery tooling to control resources and budgets.

Ask:Which parts of your ERP/CRM programs cause the most churn—staffing, scope, or month-end reconciliation?
View Source

Automation/digitization are the next ERP value wave

Impact: Teams that productize repeatable work will protect margins.

Ask:What delivery workflow would you productize first into an agent?
View Source

CRM trends push unified data and omnichannel engagement

Impact: Cross-functional visibility across people and budgets is crucial.

Ask:Which omnichannel metrics need a single delivery view, and who owns them?
View Source

Slalom highlights AI as a growth lever and operating model shift

Impact: Embedding AI in delivery can unlock new services and speed decisions.

Ask:Are you putting AI into day-to-day delivery or keeping it in a separate innovation lane?
View Source

Where We Can Create Value

Unify delivery economics for ERP/CRM programs

Leaders need clean utilization, margin by project, and forecast accuracy in one place.

Industry / market signalERP/CRM complexity requires tight control of resources and budgets.
Our AngleKantata PSA centralizes project, resource, and financial data.
Potential ValueFewer manual reconciliations and faster, more reliable forecasts.
Ask: "Can we map your current reconciliation process and target a PSA dashboard set?"

Embed AI agents to automate planning and status work

AI in the flow reduces cycle times and creates consistency.

Industry / market signalOperating models are shifting to harness AI at scale.
Our AngleExpertise Engine and Agent Studio build agents with plain-language prompts.
Potential ValueFaster staffing, cleaner status rollups, earlier risk signals.
Ask: "Which two workflows should we target first for agents in a pilot?"

Reduce swivel-chair work with enterprise integrations

Tighter handoffs speed billing, reporting, and decisions.

Industry / market signalOmnichannel and cross-functional programs rely on data continuity.
Our AngleKantata’s integration emphasis supports heterogeneous stacks.
Potential ValueCleaner data, fewer errors, and faster time-to-value.
Ask: "What is the minimum viable integration set for your pilot (ERP/CRM/HRIS)?"

Discovery Questions

Customer interest thread

Build on their interest in Kantata Professional Services Automation: understand the workflow, desired outcome, and most useful next step.

"Where do your ERP/CRM program managers reconcile scope, staffing, time/expense, and project financials today?"

Listen for: Multiple tools and spreadsheets; manual month-end close; delayed visibility into margin/utilization

From your documentsM5S3M2S1

"Which delivery workflows would you automate first if you had safe, configurable AI agents?"

Listen for: Staffing suggestions, status rollups, risk flags, SOW-to-plan mapping

From your documentsM3S2M3S3M1S3

"What systems must your delivery data touch—ERP, CRM, HRIS, data lakes—and where do handoffs break down today?"

Listen for: Swivel-chair work, duplicate entry, delayed billing, API/connector needs

From your documentsM5S5M5S2

"How do you measure success on CX or contact center transformations—cost-to-serve, NPS, revenue impact—and who owns those metrics?"

Listen for: Cross-functional KPI ownership, data fragmentation, governance needs

From your documentsM1S5

"What is your utilization and margin forecast cadence, and how confident are you in the numbers?"

Listen for: Forecast accuracy gaps, lagging visibility, rework at month-end

From your documentsM5S3

"How are delivery best practices captured today—documents, playbooks, or already embedded in tools?"

Listen for: Tribal knowledge vs. embedded workflows; appetite to codify

From your documentsM4S1M3S3

Competitor Battlecard

Why Customers Choose Them

Clear, tiered packaging and an easy way to start small with familiar work management.

Their Strengths

Published, tiered packaging simplifies initial purchasing and pilots with small teams.

Sources & context
78%
From your documentsM5S4

Sources: M5S4

Our Advantages

Unified PSA for project-resource-financials to govern utilization and margins.

Sources & context
85%
From your documentsM5S3

Sources: M5S3

AI agents embedded in delivery workflows (Expertise Engine, Agent Studio).

Sources & context
78%
From your documentsM3S2M3S3

Sources: M3S2 · M3S3

Enterprise-grade integrations across ERP/CRM/HRIS and more.

Sources & context
74%
From your documentsM5S5M5S2

Sources: M5S5 · M5S2

Where We Can WinConnect interest to value

Customer priority

Tight control of utilization, margin by project, and forecast accuracy

Competitor position

Asana focuses on tasks and collaboration, not unified delivery economics

Our advantage

Kantata unifies project-resource-financials with PSA governance

Evidence: PSA core centralizes delivery and financial data

Question to ask

Which margin/utilization metrics do you need in one place, and how are they produced today?

Customer priority

Embed AI into day-to-day delivery (staffing suggestions, status rollups, risk flags)

Competitor position

General AI usage outside delivery flows

Our advantage

Expertise Engine + Agent Studio for in-flow services agents

Evidence: AI agents built via plain language for delivery tasks

Question to ask

Which delivery tasks would you automate first with in-tool agents?

Customer priority

Reliable enterprise integrations across ERP/CRM/HRIS

Competitor position

Work management connectors may not cover PSA-grade data flows

Our advantage

Enterprise integration emphasis for services delivery

Evidence: Documented focus on integrations for heterogeneous stacks

Question to ask

What are your must-have integrations and data sync frequency?

Knowledge GapsAsk — don’t assume
01

Ask to verify: Current Slalom delivery tool stack (PSA, PPM, work management, time/expense)

02

Ask to verify: Where utilization, margin, and forecast metrics live today and who owns them

03

Ask to verify: Systems to integrate during a pilot (ERP, CRM, HRIS, data lake)

04

Ask to verify: Top 2–3 delivery workflows Slalom wants to automate with AI first

Questions to ask if they mention them

"Do you need to manage utilization, staffing, time/expense, and project financials in one system with auditability?"

Sources & context
80%
From your documentsM5S3M5S4

Sources: M5S3 · M5S4

"How important is it to embed AI agents directly into delivery workflows rather than in separate tools?"

Sources & context
75%
From your documentsM3S2M3S3

Sources: M3S2 · M3S3

"Which systems must the delivery platform integrate with, and where do handoffs fail today?"

Sources & context
72%
From your documentsM5S5M5S2

Sources: M5S5 · M5S2

Intro / Opening

Opening Script

"Alex, great to meet. You’ve been leaning into AI as a growth driver and shifting operating models. We’d like to focus on the delivery side—how you staff, forecast utilization and margins, and keep ERP/CRM and CX programs on track—and show how Kantata PSA plus AI agents can help."

Transition

"Before we show anything, where do utilization, staffing, and project financials live today, and what’s the friction you want to remove first?"

Sales Pitch

If they sayThey need tighter utilization and margin control across programs
You Say

"When utilization, time/expense, and project financials sit together, you get real-time margin by project. Kantata centralizes that so finance and delivery stay in lockstep."

Connects to: Unified project-resource-financials with auditable time/expense

Business value: Cleaner month-end and higher forecast confidence

If they sayThey want AI to drive delivery efficiency and differentiation
You Say

"We can spin up agents for staffing suggestions and status rollups using plain language. It lives where PMs and resource managers already work."

Connects to: AI embedded in delivery workflows

Business value: Faster staffing and status cycles; consistent delivery

If they sayMultiple systems and handoffs slow programs
You Say

"Kantata acts as the delivery hub—connects to ERP/CRM/HRIS so data flows without swivel-chair work."

Connects to: Reliable integrations with ERP/CRM/HRIS

Business value: Fewer errors, faster billing/reporting, better visibility

If they sayDesire to standardize repeatable delivery patterns
You Say

"Let’s take your highest-impact playbook and turn it into an agent that guides steps and automates the admin around it."

Connects to: Codify playbooks into tools

Business value: Shorter onboarding and consistent outcomes

Objection Handling

Asana is already familiar and easy to buy.

Totally. Where you need unified utilization, time/expense, and financial governance, a PSA is the right tool. We can still integrate with your stack and start with a focused pilot.

Sources & context
76%
From your documentsM5S4M5S3

Sources: M5S4 · M5S3

AI is handled by another team/tool.

Makes sense. The gain here is putting AI in the flow—agents that handle staffing suggestions, status rollups, and risks right inside PSA.

Sources & context
74%
From your documentsM3S2M3S3

Sources: M3S2 · M3S3

Closing Strategy

Recap the top delivery frictions, align them to PSA unification and 2–3 AI-agent use cases, and propose a short pilot plan.

If They Want to Advance

Great—let’s book a 60–90 minute working session next week with delivery ops, resourcing, and finance to map KPIs, integrations, and pilot scope.

Interest-Led Next Step

Sounds good—what would you want to see proven first: forecast accuracy, faster staffing, or fewer handoffs? We’ll tailor a pilot plan around that.

If No Current Problem

Understood. Beyond task management, where do month-end close or margin surprises still cause rework? If nothing urgent, we can share a brief overview and reconnect when priorities shift.

Next Best Action

Secure a cross-functional working session and define a pilot with 1–2 programs, minimal integrations, and 2 AI-agent use cases.

Moves from interest to a concrete proof path tied to utilization, margin control, and automation goals.

When: Proceed if Slalom confirms need for unified delivery economics or embedded AI workflow automation.

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